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Staffordshire Counts — Staffordshire, in numbers.Local help →

Staffordshire Moorlands, in numbers

Action plan: Staffordshire Moorlands

Staffordshire Moorlands local authority area. Every figure carries its own date.

Practical proposed steps for Staffordshire Moorlands.

The stages explain what should happen first. They are not promised completion dates. Funding, powers and ongoing costs need to be established before a proposal is adopted.

  1. Biddulph has completed an energy-saving first phase
  2. Cheadle’s ageing leisure centre needs investment
  3. Leek’s refurbished institute can support more local use
  4. Cheadle’s timetable depends on a workable budget
  5. Make room for homes people can afford
  6. Plan homes and care around an older population
  7. Bring support closer to people in poor health
  8. Connect local skills to local opportunities
  9. Target safety work where problems repeat
  10. Turn published plans into visible progress
  11. Target support where disadvantages overlap

Proposal

Biddulph has completed an energy-saving first phase

The centre’s air-handling and fan improvements are complete.

Proposed response: Publish the status of the remaining heating work.

Evidence

Who could lead: Staffordshire Moorlands District Council.

  1. Start now

    Publish the status of the remaining heating work.

  2. Over the next few years

    Compare actual energy use before and after the improvements.

  3. Over the longer term

    Maintain equipment and use verified savings in future decisions.

How to judge progress

Starting point: MyActive Biddulph energy improvements: First phase complete; later phase completion not verified.

Measure: Installed measures, energy use and maintenance.

Trade-off: Forecast savings may differ from actual performance and bills.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

MyActive Biddulph energy improvements →

Proposal

Cheadle’s ageing leisure centre needs investment

The council recognises the need for modernisation while reviewing affordability.

Proposed response: Explain the condition problems and keep essential services reliable.

Evidence

Who could lead: Staffordshire Moorlands District Council.

  1. Start now

    Explain the condition problems and keep essential services reliable.

  2. Over the next few years

    Publish options, costs and feedback before the next decision.

  3. Over the longer term

    Deliver the affordable improvement programme that is approved.

How to judge progress

Starting point: MyActive Cheadle refurbishment: Plans under review; centre remains open.

Measure: Decision reached, facilities kept available and repairs completed.

Trade-off: Delaying investment can prolong outdated facilities; committing too quickly can strain budgets.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

MyActive Cheadle refurbishment →

Proposal

Leek’s refurbished institute can support more local use

The Nicholson has renewed library and museum space and a separate gallery reopening programme.

Proposed response: Confirm which spaces are open and how residents can use them.

Evidence

Who could lead: Staffordshire Moorlands District Council.

  1. Start now

    Confirm which spaces are open and how residents can use them.

  2. Over the next few years

    Develop accessible events with staff and volunteers.

  3. Over the longer term

    Review participation and the continuing cost of operation.

How to judge progress

Starting point: Nicholson Institute refurbishment: Refurbishment completed; phased reopening announced.

Measure: Confirmed opening, events and local participation.

Trade-off: Refurbishing a building does not guarantee a varied programme without staff and volunteers.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Nicholson Institute refurbishment →

Proposal

Cheadle’s timetable depends on a workable budget

Further consideration of refurbishment costs is needed before the next commitment.

Proposed response: Publish the financial questions and the date of the next decision.

Evidence

Who could lead: Staffordshire Moorlands District Council.

  1. Start now

    Publish the financial questions and the date of the next decision.

  2. Over the next few years

    Keep alternative arrangements ready if closure becomes necessary.

  3. Over the longer term

    Track costs and service continuity during any approved work.

How to judge progress

Starting point: MyActive Cheadle refurbishment: Plans under review; centre remains open.

Measure: Funded decision, reliable services and revised dates.

Trade-off: A lower-cost option may offer fewer improvements, while a larger scheme may require more support.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

MyActive Cheadle refurbishment →

Proposal

Make room for homes people can afford

Average private rent is £728 a month (August 2026) in Staffordshire Moorlands council area. This is £731 lower than the England average for the same month. Homes rented privately ranged from 6.5% in Werrington to 24% in Leek East — a gap of 17.5 percentage points.

Housing costs matter most alongside earnings and the number of affordable homes available. A local average cannot tell us whether a particular household can afford its home.

Who could lead: The housing and planning authorities, housing associations and developers.

  1. Start now

    Publish the local waiting list, temporary accommodation and affordable-home delivery figures together. Start by checking the different needs in Leek East and Werrington; census differences are not proof of unmet demand.

  2. Over the next few years

    Test proposed housing sites against affordable-home need, access to work, school places and water capacity.

  3. Over the longer term

    Check whether completed homes reduce unmet need, rather than counting planning permissions as delivery.

How to judge progress

Starting point: Average private rent is £728 a month (August 2026) in Staffordshire Moorlands council area. Homes rented privately ranged from 6.5% in Werrington to 24% in Leek East — a gap of 17.5 percentage points. 21 March 2021; 27 of 27 current wards have comparable figures.

Measure: Affordable homes completed, households waiting, time in temporary accommodation, and rent compared with local earnings.

Trade-off: More homes can put pressure on infrastructure and land. Affordability requirements also affect development viability.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: Average monthly rent →

Evidence: Average home price →

Proposal

Plan homes and care around an older population

26.2% of people in Staffordshire Moorlands council area were aged 65 or over (21 March 2021). People aged 65 or over ranged from 14.9% in Biddulph East to 35.9% in Biddulph South — a gap of 21 percentage points.

Age alone does not mean poor health or a need for care. Accessible homes, reliable transport and support close to home matter as people get older.

Who could lead: Adult social care, local health services, housing providers and transport authorities.

  1. Start now

    Compare the location of older residents with access to care, shops and transport. Start by checking the different needs in Biddulph South and Biddulph East; census differences are not proof of unmet demand.

  2. Over the next few years

    Prioritise home adaptations and care capacity in places with the clearest unmet need.

  3. Over the longer term

    Build accessible homes and joined-up care into local development plans.

How to judge progress

Starting point: 26.2% aged 65 or over; 21 March 2021. People aged 65 or over ranged from 14.9% in Biddulph East to 35.9% in Biddulph South — a gap of 21 percentage points. 21 March 2021; 27 of 27 current wards have comparable figures.

Measure: Waits for home adaptations and care, avoidable hospital stays, and accessible homes delivered.

Trade-off: Services need skilled staff and ongoing funding. Age profiles alone cannot measure unmet care need.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: People aged 65 or over →

Proposal

Bring support closer to people in poor health

5.6% of people reported bad or very bad health in Staffordshire Moorlands council area (21 March 2021). Across England, the figure was 5.2%. People reporting bad or very bad health ranged from 3.1% in Manifold to 9.1% in Leek North — a gap of 5.9 percentage points.

This is how residents described their health in the census. It can reveal differences between neighbourhoods, but does not diagnose illness or measure current waiting times. Age profiles differ between places, so these shares do not measure service quality.

Who could lead: Local health services, public health teams, employers and community organisations.

  1. Start now

    Use neighbourhood evidence to find where poor health and barriers to services overlap. Start by checking the different needs in Leek North and Manifold; census differences are not proof of unmet demand.

  2. Over the next few years

    Test accessible local support and publish who is reached and who is missed.

  3. Over the longer term

    Review whether health gaps narrow, alongside housing and employment improvements.

How to judge progress

Starting point: 5.6% reporting bad or very bad health; 21 March 2021. People reporting bad or very bad health ranged from 3.1% in Manifold to 9.1% in Leek North — a gap of 5.9 percentage points. 21 March 2021; 27 of 27 current wards have comparable figures.

Measure: Access to services and the health gap between neighbourhoods, using comparable age-adjusted measures when available.

Trade-off: A census snapshot is dated. New service decisions also need current needs assessments and residents’ experience.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: People reporting bad or very bad health →

Proposal

Connect local skills to local opportunities

28.4% of people aged 16 or over had a degree or equivalent (21 March 2021) in Staffordshire Moorlands council area. Across England, the figure was 33.9%. People aged 16+ with no qualifications ranged from 15.2% in Bagnall and Stanley to 26% in Leek North — a gap of 10.8 percentage points.

Qualifications show one part of the skills available locally. They do not show whether people have secure jobs or work that uses those skills.

Who could lead: Employers, colleges, universities and the relevant skills authority.

  1. Start now

    Compare vacancies and employer needs with training available to local residents. Start by checking the different needs in Leek North and Bagnall and Stanley; census differences are not proof of unmet demand.

  2. Over the next few years

    Link training to real jobs, including routes for people without formal qualifications.

  3. Over the longer term

    Track sustained employment and earnings after training, not just course starts.

How to judge progress

Starting point: 28.4% with a degree or equivalent; 21 March 2021. People aged 16+ with no qualifications ranged from 15.2% in Bagnall and Stanley to 26% in Leek North — a gap of 10.8 percentage points. 21 March 2021; 27 of 27 current wards have comparable figures.

Measure: Sustained jobs, earnings and training completion for residents who face barriers to work.

Trade-off: Training takes time and cannot create demand for jobs on its own. Qualifications are not a complete measure of ability.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: People aged 16+ with a degree or equivalent →

Evidence: People aged 16+ with no qualifications →

Proposal

Target safety work where problems repeat

Mapped police records are available for neighbourhoods in Staffordshire Moorlands council area.

Published locations are approximate and some crimes are not mapped. Counts show recorded incidents, not the chance of an individual becoming a victim.

Who could lead: The local police force, council community safety team and relevant services.

  1. Start now

    Check recurring places and categories alongside local police priorities and residents’ reports.

  2. Over the next few years

    Test focused prevention and support, with a comparison period agreed before the work starts.

  3. Over the longer term

    Publish whether problems fall, move elsewhere or return, and adjust the response.

How to judge progress

Crime evidence and coverage →

Starting point: Use the dated, complete periods shown in Crime and safety; keep anti-social behaviour separate.

Measure: Comparable recorded incidents, repeat victimisation and residents’ reported experience; never a single crude league table.

Trade-off: More reporting can increase recorded crime. Enforcement and support may work differently for different problems.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Proposal

Turn published plans into visible progress

3 named local projects or plans have official evidence in this collection.

A published plan makes responsibilities and intentions easier to inspect. It does not prove that funding is secured or that promised benefits have arrived.

Who could lead: The named project owners and council scrutiny bodies.

  1. Start now

    Put the scope, owner, funding position and next milestone in one public place.

  2. Over the next few years

    Report delivery against the agreed scope and explain delays or changes.

  3. Over the longer term

    Check the benefits residents actually receive after completion.

How to judge progress

Starting point: The dated stages in Projects; unknown costs and funding remain unknown.

Measure: Milestones met, costs against the approved budget, and measured outcomes after delivery.

Trade-off: Delivery reporting takes staff time, but a launch announcement alone cannot show value for money.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

MyActive Biddulph energy improvements →

Nicholson Institute refurbishment →

MyActive Cheadle refurbishment →

Proposal

Target support where disadvantages overlap

Households facing two or more measured disadvantages ranged from 9.6% in Horton to 27.7% in Leek North — a gap of 18.2 percentage points.

These households met at least two census conditions covering education, employment, health and housing. This is not an income or poverty measure.

Who could lead: The council's housing, public health and employment teams, with local services.

  1. Start now

    Check current advice and support access in Leek North, using the census pattern as a starting point and asking residents what is missing.

  2. Over the next few years

    Test joined-up housing, work and health support, and publish who takes part, who cannot reach it and what changes.

  3. Over the longer term

    Track sustained outcomes and whether gaps between neighbourhoods narrow, using comparable dates and measures.

How to judge progress

Starting point: Households facing two or more measured disadvantages ranged from 9.6% in Horton to 27.7% in Leek North — a gap of 18.2 percentage points. 21 March 2021; 27 of 27 wards.

Measure: Access to support, unresolved housing problems and sustained work or health outcomes. Census percentages alone cannot measure a new programme's success.

Trade-off: Targeting neighbourhoods can miss people in need elsewhere. Avoid labelling every resident by the average for their ward.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: Households facing two or more measured disadvantages →

MyActive Biddulph energy improvements →

Nicholson Institute refurbishment →

MyActive Cheadle refurbishment →

From evidence to delivery