Practical proposed steps for Stafford.
The stages explain what should happen first. They are not promised completion dates. Funding, powers and ongoing costs need to be established before a proposal is adopted.
Proposal
Stone has a refurbished park for varied activities
Westbridge Park offers renewed play, sports, paths and public facilities.
Proposed response: Keep accessible routes and facility information current.
Evidence
Who could lead: Stafford Borough Council.
- Start now
Keep accessible routes and facility information current.
- Over the next few years
Review maintenance and use by different age groups.
- Over the longer term
Protect the park’s long-term upkeep and riverside setting.
How to judge progress
Starting point: Westbridge Park refurbishment: Main park refurbishment completed.
Measure: Facilities available, accessibility and condition.
Trade-off: A major upgrade needs reliable maintenance and care for the surrounding environment.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Westbridge Park refurbishment →
Proposal
Large town-centre sites still need new uses
The council has acquired former retail premises and is seeking development partners.
Proposed response: Keep vacant sites safe and explain their next decision.
Evidence
Who could lead: Stafford Borough Council.
- Start now
Keep vacant sites safe and explain their next decision.
- Over the next few years
Track agreed uses, contracts and actual work.
- Over the longer term
Review occupation and public benefit after redevelopment.
How to judge progress
Starting point: Town-centre development sites: Development framework approved; partners sought.
Measure: Sites brought into use and remaining vacancy.
Trade-off: Owning a site creates control but also holding costs before redevelopment.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Town-centre development sites →
Proposal
Stafford can connect new uses with improved public space
The completed Market Square and approved development framework provide a basis for the next phase.
Proposed response: Test proposed uses with residents and existing businesses.
Evidence
Who could lead: Stafford Borough Council.
- Start now
Test proposed uses with residents and existing businesses.
- Over the next few years
Ensure links and public space remain accessible during construction.
- Over the longer term
Measure a more varied and useful centre through actual occupation and use.
How to judge progress
Starting point: Market Square refurbishment: Completed in 2023; Town-centre development sites: Development framework approved; partners sought.
Measure: Occupied premises, usable public space and local participation.
Trade-off: Changing the centre can benefit new users while affecting existing traders.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Market Square refurbishment →
Town-centre development sites →
Proposal
Land and governance issues can delay the station scheme
The June performance review identifies both as causes of slippage.
Proposed response: Set out the unresolved agreements and decision owners.
Evidence
Who could lead: Stafford Borough Council.
- Start now
Set out the unresolved agreements and decision owners.
- Over the next few years
Report progress and revised delivery dates.
- Over the longer term
Review final access and development benefits against the agreed scope.
How to judge progress
Starting point: Stafford Station Gateway: Preparatory work delayed.
Measure: Land agreements, governance settled and work progressing.
Trade-off: The council cannot unilaterally control every landowner or partner decision.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Stafford Station Gateway →
Proposal
Make room for homes people can afford
Average private rent is £901 a month (August 2026) in Stafford council area. This is £558 lower than the England average for the same month. Homes rented privately ranged from 8.5% in Haywood & Hixon to 36.4% in Forebridge — a gap of 28 percentage points.
Housing costs matter most alongside earnings and the number of affordable homes available. A local average cannot tell us whether a particular household can afford its home.
Who could lead: The housing and planning authorities, housing associations and developers.
- Start now
Publish the local waiting list, temporary accommodation and affordable-home delivery figures together. Start by checking the different needs in Forebridge and Haywood & Hixon; census differences are not proof of unmet demand.
- Over the next few years
Test proposed housing sites against affordable-home need, access to work, school places and water capacity.
- Over the longer term
Check whether completed homes reduce unmet need, rather than counting planning permissions as delivery.
How to judge progress
Starting point: Average private rent is £901 a month (August 2026) in Stafford council area. Homes rented privately ranged from 8.5% in Haywood & Hixon to 36.4% in Forebridge — a gap of 28 percentage points. 21 March 2021; 23 of 23 current wards have comparable figures.
Measure: Affordable homes completed, households waiting, time in temporary accommodation, and rent compared with local earnings.
Trade-off: More homes can put pressure on infrastructure and land. Affordability requirements also affect development viability.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Evidence: Average monthly rent →
Evidence: Average home price →
Town-centre development sites →
Proposal
Plan homes and care around an older population
23% of people in Stafford council area were aged 65 or over (21 March 2021). People aged 65 or over ranged from 10.8% in Coton to 31.8% in Barlaston — a gap of 21 percentage points.
Age alone does not mean poor health or a need for care. Accessible homes, reliable transport and support close to home matter as people get older.
Who could lead: Adult social care, local health services, housing providers and transport authorities.
- Start now
Compare the location of older residents with access to care, shops and transport. Start by checking the different needs in Barlaston and Coton; census differences are not proof of unmet demand.
- Over the next few years
Prioritise home adaptations and care capacity in places with the clearest unmet need.
- Over the longer term
Build accessible homes and joined-up care into local development plans.
How to judge progress
Starting point: 23% aged 65 or over; 21 March 2021. People aged 65 or over ranged from 10.8% in Coton to 31.8% in Barlaston — a gap of 21 percentage points. 21 March 2021; 23 of 23 current wards have comparable figures.
Measure: Waits for home adaptations and care, avoidable hospital stays, and accessible homes delivered.
Trade-off: Services need skilled staff and ongoing funding. Age profiles alone cannot measure unmet care need.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Evidence: People aged 65 or over →
Proposal
Bring support closer to people in poor health
4.9% of people reported bad or very bad health in Stafford council area (21 March 2021). Across England, the figure was 5.2%. People reporting bad or very bad health ranged from 3% in Milwich to 8% in Penkside — a gap of 5 percentage points.
This is how residents described their health in the census. It can reveal differences between neighbourhoods, but does not diagnose illness or measure current waiting times. Age profiles differ between places, so these shares do not measure service quality.
Who could lead: Local health services, public health teams, employers and community organisations.
- Start now
Use neighbourhood evidence to find where poor health and barriers to services overlap. Start by checking the different needs in Penkside and Milwich; census differences are not proof of unmet demand.
- Over the next few years
Test accessible local support and publish who is reached and who is missed.
- Over the longer term
Review whether health gaps narrow, alongside housing and employment improvements.
How to judge progress
Starting point: 4.9% reporting bad or very bad health; 21 March 2021. People reporting bad or very bad health ranged from 3% in Milwich to 8% in Penkside — a gap of 5 percentage points. 21 March 2021; 23 of 23 current wards have comparable figures.
Measure: Access to services and the health gap between neighbourhoods, using comparable age-adjusted measures when available.
Trade-off: A census snapshot is dated. New service decisions also need current needs assessments and residents’ experience.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Evidence: People reporting bad or very bad health →
Proposal
Connect local skills to local opportunities
35.1% of people aged 16 or over had a degree or equivalent (21 March 2021) in Stafford council area. Across England, the figure was 33.9%. People aged 16+ with no qualifications ranged from 10.9% in Rowley to 22.4% in Penkside — a gap of 11.6 percentage points.
Qualifications show one part of the skills available locally. They do not show whether people have secure jobs or work that uses those skills.
Who could lead: Employers, colleges, universities and the relevant skills authority.
- Start now
Compare vacancies and employer needs with training available to local residents. Start by checking the different needs in Penkside and Rowley; census differences are not proof of unmet demand.
- Over the next few years
Link training to real jobs, including routes for people without formal qualifications.
- Over the longer term
Track sustained employment and earnings after training, not just course starts.
How to judge progress
Starting point: 35.1% with a degree or equivalent; 21 March 2021. People aged 16+ with no qualifications ranged from 10.9% in Rowley to 22.4% in Penkside — a gap of 11.6 percentage points. 21 March 2021; 23 of 23 current wards have comparable figures.
Measure: Sustained jobs, earnings and training completion for residents who face barriers to work.
Trade-off: Training takes time and cannot create demand for jobs on its own. Qualifications are not a complete measure of ability.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Evidence: People aged 16+ with a degree or equivalent →
Evidence: People aged 16+ with no qualifications →
Market Square refurbishment →
Town-centre development sites →
Stafford Station Gateway →
Proposal
Target safety work where problems repeat
Mapped police records are available for neighbourhoods in Stafford council area.
Published locations are approximate and some crimes are not mapped. Counts show recorded incidents, not the chance of an individual becoming a victim.
Who could lead: The local police force, council community safety team and relevant services.
- Start now
Check recurring places and categories alongside local police priorities and residents’ reports.
- Over the next few years
Test focused prevention and support, with a comparison period agreed before the work starts.
- Over the longer term
Publish whether problems fall, move elsewhere or return, and adjust the response.
How to judge progress
Crime evidence and coverage →
Starting point: Use the dated, complete periods shown in Crime and safety; keep anti-social behaviour separate.
Measure: Comparable recorded incidents, repeat victimisation and residents’ reported experience; never a single crude league table.
Trade-off: More reporting can increase recorded crime. Enforcement and support may work differently for different problems.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Proposal
Turn published plans into visible progress
4 named local projects or plans have official evidence in this collection.
A published plan makes responsibilities and intentions easier to inspect. It does not prove that funding is secured or that promised benefits have arrived.
Who could lead: The named project owners and council scrutiny bodies.
- Start now
Put the scope, owner, funding position and next milestone in one public place.
- Over the next few years
Report delivery against the agreed scope and explain delays or changes.
- Over the longer term
Check the benefits residents actually receive after completion.
How to judge progress
Starting point: The dated stages in Projects; unknown costs and funding remain unknown.
Measure: Milestones met, costs against the approved budget, and measured outcomes after delivery.
Trade-off: Delivery reporting takes staff time, but a launch announcement alone cannot show value for money.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Westbridge Park refurbishment →
Market Square refurbishment →
Town-centre development sites →
Stafford Station Gateway →
Proposal
Target support where disadvantages overlap
Households facing two or more measured disadvantages ranged from 8.3% in Milford to 23.6% in Penkside — a gap of 15.3 percentage points.
These households met at least two census conditions covering education, employment, health and housing. This is not an income or poverty measure.
Who could lead: The council's housing, public health and employment teams, with local services.
- Start now
Check current advice and support access in Penkside, using the census pattern as a starting point and asking residents what is missing.
- Over the next few years
Test joined-up housing, work and health support, and publish who takes part, who cannot reach it and what changes.
- Over the longer term
Track sustained outcomes and whether gaps between neighbourhoods narrow, using comparable dates and measures.
How to judge progress
Starting point: Households facing two or more measured disadvantages ranged from 8.3% in Milford to 23.6% in Penkside — a gap of 15.3 percentage points. 21 March 2021; 23 of 23 wards.
Measure: Access to support, unresolved housing problems and sustained work or health outcomes. Census percentages alone cannot measure a new programme's success.
Trade-off: Targeting neighbourhoods can miss people in need elsewhere. Avoid labelling every resident by the average for their ward.
Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.
Evidence: Households facing two or more measured disadvantages →
Westbridge Park refurbishment →
Market Square refurbishment →
Town-centre development sites →
